It's difficult for a marketing agency to stay relevant without constantly and consistently evolving their expertise, and tweaking their business model. Let's be honest. What worked two years ago is obsolete today. Even Inbound Marketing - which seems like a SHINY NEW strategy to many people - has evolved dramatically since 2007, and many agencies are finding they want to focus their business around the concept, but have a hard time selling the idea to clients.
In the Inner Circle, you will learn not only how to make inbound marketing your focus area, but how to increase your revenue and increase your profits immediately! Rachel Cogar Yeakley has trained agencies that had tried for years to get into the inbound space, and after reviewing/tweaking their sales approach, they were able to begin selling high-end retainers within 30 days! We've heard from many partner agencies around the globe about how Rachel's tweaks opened the dam and helped turn their focus solely to Inbound Marketing.
While it's obvious that all leadership departments carry a significant responsibility, we believe the C-Suite, and particluarly the revenue side of the house relies on their Marketing Directors more than just about anyone. The Marketing Director must be able to be innovative and out there, yet strategic and analytical about efforts. After all, the company revenue depends on it. Marketing Directors have a high risk job. They have a designated budget and need to constantly take risks with that budget due to the evolving nature of consumerism, and the constant algorithmic changes to many technologies we rely on to reach consumers.
In the Inner Circle, you will be given the guidance you need to take the risks to get the big wins. You'll learn how to bring an inbound marketing culture to your company so that the inbound mindset permeates not just the marketing team, but your entire company. You'll be given strategies to focus on the big picture and tools to streamline the processes and keep the engine running.
Many small business owners and solopreneurs are wearing many hats. That's where the majority of us begin! If you're in this group, the Inner Circle will absolutely give you a competitive advantage not just for your marketing, but for skyrocketing your business growth. Learn how Rachel started her businesses nearly 15 years ago and grew to seven figures as a solopreneur! And how YOU can TOO!
Rachel Cogar Yeakley is a spokesperson for HubSpot and is a HubSpot Gold Certified Partner. She is a two-time Gold winner of a Major Achievement in Marketing Excellence Award, a Marketing Impact Leader, and was ranked as a Top 50 Entrepreneur by Business Leader Media. She also leads the Charlotte HubSpot User Group. Rachel was a guest speaker on Worldwide Business with Kathy Ireland at NBC Universal in April 2015.
She currently consults CEOs around the world and is a keynote speaker at events such as HubSpot’s INBOUND, Counselors of Real Estate Summit, Junior League of Charlotte, Charlotte Business Leaders, Charlotte HubSpot User Group Meetup, and Winthrop University's School of Business.
Rachel is a socially conscious consumer, researcher, and writer. She writes about companies that are good to our planet, good to their people, and support local and global causes.
Rachel believes in being a global citizen and a steward of our earth ... and helping our brothers and sisters in our own communities and around the globe. She has an extensive background in marketing and business consulting, and has dedicated her energy to making a difference in our world through education about social consciousness. She graduated from Winthrop University, and has been building, growing and selling businesses for 15+ years.
Always on the cutting edge of innovation and best practices, Rachel is revered as a thought leader AND a doer in the field of business strategy, communications and inbound marketing. Rachel's ambition and her ability to think BIG attracts Executive teams who want to capitalize on market innovation and high growth potential.