This Week in Tech: Big Changes for Google Search, Chrome Browser and Facebook Pixel

Apr 30, 2017 2:27:55 PM

Welcome to the first installment of “This Week in Tech,” where we’ll be exploring major stories in the fields of SEO, SEM, and virtually every other acronym we can come up with. This week, we focus on two tech juggernauts looking to shake up the system in noticeably different ways. 

First, Facebook plans on updating their tracking pixel in a way sure to enrage privacy activists and delight advertisers. Google, on the other hand, is looking to increase security across the internet and decrease the spread of fake news across their own search results. You know, simple stuff.

Let’s dive in.


Facebook Pixel Is Watching You

Facebook recently told users, “to improve your ad’s delivery, how Facebook measures the results of your ads, and in an effort to enhance the relevancy and usefulness of ads, we’re enhancing the Facebook pixel.” But, what does that mean?

Essentially, the Facebook pixel is going to be collecting a lot more data about your website users, as well as how your website functions. Additional information collected will include actions on your page, such as clicks on “Add to Cart” or “Purchase”. Further, FB will try to gain a better context of these actions by collecting and analyzing your page’s structure.

When will the change take place? If you created a pixel after 04/20 (whoa, bro), then the change is already active. For those of us who created the pixel before 04/20, the new functionality will go into effect on 05/20.

H/T: AdWeek

Source: Facebook


Google Chrome Is Gonna Rat You Out

If your site doesn’t contain an SSL certificate, the world’s most popular web browser is about to put you on blast. In an effort to foster a more secure internet, Chrome will soon announce to users when a site lacks HTTPS classification. They do this by labeling the site/page as “Not Secure” directly in the URL bar.

Google has acknowledged this will be a gradual move, however Chrome is already displaying the warning in “incognito” mode. So, don’t be surprised to see the message when you’re looking up…well, whatever you look up in incognito mode.

Emily Schechter, from Google’s Chrome Security Team, tells readers, “We will publish updates as we approach future releases, but don’t wait to get started moving to HTTPS! HTTPS is easier and cheaper than ever before, and it enables both the best performance the web offers and powerful new features that are too sensitive for HTTP.” 

H/T: @glenngabe                                     

Source: Chromium Blog


Project Owl Isn't Nearly as Exciting as It Sounds, But It Is Pretty Important 

No, Project Owl doesn’t involve covert activities or even night-vision goggles, but it does involve a battle over the future of the internet. Not only will Google be targeting websites that promote hate speech, they’ll also be tackling another dangerous threat – fake news. 

Project Owl marks Google’s first attempt – or at least one that has been publicly acknowledged – to combat the circulation of fake news, by editing its algorithm to “[promote] more authoritative pages and demote low-quality content.” Part of Project Owl will also depend on Direct Feedback tools, where users will be able to flag inappropriate or offensive content.”

H/T: The Guardian

Source: The Google


See Ya Next Week! 

That’s it for this week, folks! Subscribe to our blog for the latest tech updates, industry trends, algorithm updates and whatever fresh hell they decide to throw at us next week.

Until then, stay awesome!

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Topics: SEO, Search Engine Optimization