TWIT: Google Attribution Expands, Facebook’s Major Departure, and Apple’s Big Hire

 
Oct 22, 2017 8:59:38 PM

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Welcome to This Week in Tech, our weekly series that focuses on SEO, SEM, and all things interwebs. This week’s theme is “change.” Google’s switching up how they track ads, Facebook said goodbye to a major executive, while Apple stole some top talent from rival Amazon. Let’s dive in!

Google Attribution Is Here (for Some)

Back in May of this year, Google delighted marketers everywhere with their announcement of Google Attribution. Attribution is designed to simplify the complications caused by multichannel, multi-device attribution. The program seeks to discover the “True Path” of a sale by leveraging Analytics, AdWords, and DoubleClick Search. The best part? According to advertisers involved in the first round of beta testing, it actually works. HelloFresh claimed a 10% increase in conversions since using Attribution. More good news? The second round of beta testing is on, and hundreds of agencies will be able to take part. 

H/T Search Engine Land

Facebook Says Bye to Building 8 Head

Facebook’s most secretive department, Building 8, generated global headlines this week when it was revealed the head of the lab would be leaving her post. Regina Dugan worked for Building 8 around a year-and-a-half, and has quite the impressive resume. She left her executive role at Google in 2016, and was a director of the Defense Advanced Research Projects Agency (DARPA) – a research lab that creates new technology for the military -- prior to her Silicone Valley days.

Dugan addressed her departure on Facebook earlier this week, telling followers and friends: 

“Today I am announcing that early next year, I will be leaving Facebook to focus on building and leading a new endeavor. I will be working with leadership over the next several months to ensure Building 8 makes a smooth transition into 2018… This was a difficult decision for me. Together, we have already done so much good work.” 

H/T Newsweek

Apple Makes a Major Content Play

Apple is getting serious about quality content creation, something that has been missing with their first few pieces of original programming. One way they are going about it is by hiring top talent. In addition to brining on a former WGN American president and two former Sony Pictures Television executives, the tech juggernaut recently announced the hiring of Morgan Wandell, the Head of International Series at Amazon. Mr. Wandell played a major role in many of the streaming service’s original content, including Man in the High Castle. This is probably a smart move by Apple, especially after announcing they would be spending around $1 billion on original series in just the first year of production. 

H/T TechCrunch

Well, that’s it for this week. Make sure to stay tuned to next week’s installment, where we’ll keep you updated on all things tech.

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Topics: SEO, Search Engine Optimization, Technology, This Week in Tech,