Thank you for joining us for the latest installment of This Week in Tech, our blog series dedicated to SEO, SEM, and the WWW. While we don’t always choose a weekly theme, this week certainly has one. From messengers to browsers to phones, it seems like every tech juggernaut has announced major updates coming our way. Let’s take a closer look at what this means for Facebook, Google, and Apple.
Facebook Introduces Messenger 2.2
Facebook, intent to make their messenger service an integral part of every business, recently released a significant update to assist companies in reaching the 54% of all U.S. social media users who prefer using messenger platforms to communicate with businesses vs. email, phone, and even online chat.
Here are few of the features released with the latest Messenger update:
- Customer conversations on Messenger can now integrate with other business-owned digital properties. This move could mean a major increase in engagement and reduction in frustration, as conversation history will be maintained across platforms.
- The Broadcast API allows businesses to move beyond one-on-one conversations and send messages to multiple subscribers with a single API request – as long as they have messaging subscription permission.
- The number of languages supported by their natural language processing (NLP) has been expanded by ten new languages, meaning Messenger can detect the information within a user’s message and reply with the correct auto-response.
H/T Business Insider
Chrome Don’t Play That
The next version of Chrome, which is scheduled to release on January 23, plans on adding three new features designed specifically to protect users from unwanted content. Here are the highlights:
- No More Annoying Redirects -- All redirects originating from third-party frames will show an information bar instead of redirecting you to another site.
- A Stronger Pop-up Blocker – Google is closing one of the largest loopholes advertisers have been using to redirect users to ads/promotional material.
- Less Abuse and Trickery – Ever click an arrow to go to the next slide or page, and you realize you’ve been tricked into clicking an ad? The newest version of Chrome will not only target sites that engage in this activity, but they’ll also tell you in your Google Search Console if they think your site is engaging in such tactics.
The Screen Heard Round the World
Sure you can unlock it with your face, but if it’s a little cold out, you can’t even send one of those fancy new emojis to your friend. Multiple iPhone users are reporting that the $1,000 phone stops recognizing their gestures when they step outside. Some even indicate the malfunctioning occurs when their phones are in Apple’s recommended ambient temperature range.
Apple as much as confirmed this in a recent interview, saying they are aware “the iPhone X screen will become temporarily unresponsive to touch after a rapid change to a cold environment.” The good news? Cupertino thinks their next software update can fix the problem.
Well, that’s it for this week. Make sure to stay tuned to next week’s installment, where we’ll keep you updated on all things tech.
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