The SEO Update: Snapchat, Pop Ups and, of Course, Pokémon Go

Jul 15, 2016 2:40:00 PM

Welcome to the first edition of The SEO Update, a weekly roundup of all things related to SEO, SEM and – quite frankly – anything I happen to find interesting.

Puma Creative started this series, because we know that it can be overwhelming to keep up with the latest search engine announcements, algorithmic changes and unscheduled rollouts. So, whether you are blogging personally or professionally, running an e-commerce site, or are just a giant nerd like me, The SEO Update is designed to help you cut through all of the chatter.

Let's dive in!


Snapchat & The Future of Advertising

Snapchat, the massively successful image messaging and multimedia app, finds itself back in the news this week, and this time it has nothing to do with its much beloved face-swap feature. Instead, the tech giant is making waves for its plan to revolutionize advertising. Specifically, the company is working on an image recognition technology that would identify objects in a user’s snaps and serve up special coupons or ads based on that image.

If correctly implemented, this could be a major win-win for both consumers and businesses. Just think of the applications. You can snap a photo of the Empire State building and receive a King Kong filter strategically positioned around the landmark. Maybe you photograph a cup of coffee and receive a coupon from your local coffee shop.

These aren’t just random examples either, they actually appear in Snapchat’s filed patents for the technology.

h/t @NiemanLab

Read the full article at Business Insider.

Seriously, Stop With The Pop Ups

The sky is blue, the grass is green, and users HATE pop ups -- these are universal truths. But there was recently a major announcement regarding one of these core principles. It turns out that pop ups aren’t just annoying for viewers. In fact, they may prove even more annoying for the site owner.

Google’s John Mueller recently sat down with Mihai Aperghis for a Google Webmaster Central Office Hours Hangout and confirmed what many of us have often suspected – there is a risk that Googlebot might give higher priority to a pop-up instead of the content behind it.

When asked directly about a pop-up being prioritized over your actual content, Mueller responded, “That can happen, yeah. That can definitely happen.”

OK, you caught me. This webcast technically happened two weeks ago, but I already told you I’m doing what I want with this blog. Besides, this particular tidbit was only published two days ago by Barry Schwartz – one of my favorite SEOs. Also, a big shout out to Glenn Gabe, another amazing SEO contributor and expert, who made the discovery.

h/t @glenngabe, @rustybrick

You can read the full article at Search Engine Roundtable.

Pokémon Go is Changing The World One Poké Ball At a Time

Unless you have been living under a rock for the past week, you’ve heard about the release of Pokémon Go – a revolutionary new game that successfully marries augmented reality with one’s natural desire to capture flying monsters in the frozen food section of a Harris Teeter.

The thing is, this game isn’t just for Pokébros. No, it’s having a major impact on businesses that are totally unrelated to the hit anime franchise. Take, for example, L’inizio Pizza Bar in Long Island City, Queens.

Manager Sean Benedetti recently spoke to New York Post and explained how a $10 investment increased the shop’s business by 75%. The Pokémon he lured to the store resulted in a turnout that Mr. Benedetti could only refer to as “astonishing.”

h/t @CNBC

You can check out the full article over at New York Post.

That’s it for now, friends. See ya next week! 

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Topics: SEO, Search Engine Optimization