The SEO Update: Penguins, Alphabet Ads and the Curse of Yahoo

Jul 29, 2016 4:20:00 PM

Welcome to the third edition of The SEO Update, a weekly roundup of all things related to SEO, SEM and – quite frankly – anything I happen to find interesting. This week, we'll take a closer look at those pesky Google Penguin rumors, break down Google's transition to mobile ads, and try to figure out what's going on with Yahoo.


Beware of the Penguin! 

A penguin may not be considered a ferocious animal, but when it comes to SEO, it has been known to strike fear in even the most seasoned optimizer’s heart. That’s right, I am talking about Google’s Penguin – an algorithm that is designed to punish sites that violate Google’s Webmaster Guidelines. 

Things have been so quite on the Penguin front, that many experts believed Google had abandoned plans to update the algorithm altogether. Those rumors, like much internet speculation, turned out to be totally false.

In a recent Google Webmaster Hangout session, John Mueller was directly asked if Google would be rolling out a Penguin update. Mueller responded, “Yes, we will be rolling it out…I don’t have any date or time frame on that, so that’s still kind of not a perfect answer for you all, but I know we are definitely working on it…”


You can read the full article over at SEO Roundtable.

Well Played, Google. Well Played.

Congratulations are in order for Alphabet, Google’s parent company (headed by the legendary Sundar Pichai). The tech juggernaut recently posted a 21.3% increase in Q2 revenue, beating analysts’ expectations. So, how did Alphabet drive up revenue to $21.5 BILLION? By doing what Google has always done – looking towards the future, this time with mobile and video ads.

This is major news for a number of reasons, but one of the most pressing stems from Google’s breaking with tradition. It’s no secret that mobile advertising has been a tricky landscape to navigate. But, as BGC Partners analyst Colin Gillis told Guardian, Google has successfully figured out how to transition away from desktop advertising.

Turns out that was a pretty wise move, as net income for Alphabet rose to about $5 billion.

You can read the full article over at Guardian.

What on Earth Is Yahoo Doing?

If Google is this week’s winner (and they are), then one might naturally presume that Yahoo is its loser. After all, the company recently sold for a price that was about 10x less than what it was offered a few years back. I won’t breakdown all of Yahoo’s missteps, but rest assured they are many.   

Despite all of the doom and gloom and fears that public email addresses will disappear into the nothingness, there is some hope.

At a time when many companies would be laying off mass amounts of employees, Yahoo actually appears to be on a hiring frenzy. Since Monday, when the tech company announced its sale to Verizon, Yahoo has posted over 50 different job openings. That may not seem like a lot, but keep in mind that Yahoo hasn’t posted a single US-based job opening in months.

What does this mean for the company? In all honesty, it’s too soon to tell, but I wouldn’t get my hopes up.


You can read the full story over at Business Insider.

That's it for now. See ya' next week, folks. 

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Topics: SEO, Search Engine Optimization