Welcome to the fourth edition of The SEO Update, a weekly roundup of all things related to SEO, SEM and – quite frankly – anything I happen to find interesting. This week, we'll take a closer look at Google's incorporation of Best-Of lists, AMP's new structured data rules & Bing's big bet on its prediction algorithm.
Google App Now Includes Reviews from Best-Of Lists & Top Critics
Google has long championed user reviews from us common folk, and now the tech giant has turned its attention to more reputable sources of commentary. The company announced yesterday that when users search on their Google app for food & beverage locations, Google will provide access to reviews from top critics and best-of lists from reputable publishers.
You can read the full article over at Google’s Search Blog
AMP Structured Data Errors Downgraded
Notice anything different in your Google Search Console lately? Well, if you are a publisher who hopped on board the AMP (Accelerated Mobile Pages) bandwagon, then you are in luck. The project, which aims to create a much better – and FASTER – experience for mobile users just underwent a major change.
In the past, receiving a Missing Structured Data or Invalid Structured Data error message meant that your AMP pages were invalidated. This is no longer the case. In fact, the Missing Structured Data and Invalid Structured Data messages have been downgraded from “Errors” to “Informational Notes.”
Of course, that doesn’t mean that you should ignore these notes. In order for your articles to appear in the top news carousal, you still need a properly functioning data structure.
You can read the full article at SEO Roundtable.
Bing Is Betting Big On Its Prediction Algorithm
Google or Bing? Which search engine will you use to stay up to date on this year’s Olympic Games? If history is any indication, the majority of you will breeze past Microsoft’s struggling (but growing) search engine in favor of The Goog?
This year, Bing is looking to change that. The tech company has launched an All Access portal for the Summer Games, complete with event details, schedules, scores and highlight videos. But, that’s not all – they’ll also be trying to predict the future:
“So, not only will Microsoft be using prediction engines to guess the winner of each contest — Bing will be predicting future highlights, as in the events that promise to be the most dramatic, interesting, or important.”
You can read the full article at Business Insider.
That's it for now. See ya' next week, folks.
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