The Situation

In speaking with a local business owner today, he indicated to me that he had set up a Facebook Fan page for his company one year ago - because it was considered taboo to not have one - and that 70 of his friends had "liked" his page - one year ago. Today he still has 70 "likes" because he has not utilized the tool the way he could/should have.

What is a Blog and What is It's Purpose?

A blog is a "web log" written by one or more people around a core topic or subject matter. There are many reasons why companies should (and do) create blogs, including:

There are hundreds of thousands of apps available in the various marketplaces. Here's a few we think are cool ... and of course, increase our productivity and effectiveness as awesome marketing pros ;-)

I am currently reading Tina Fey’s Bossypants.  First, I have to admit I have never watched Saturday Night Live (until last night) or 30 Rock or whatever that series is. I grew up in a bubble and am completely oblivious to Popular culture … but this book was highly recommended by @MichelleWheeler, so I had to give it a shot.